🏆Conversions

We now allow protocols to track conversions in order to clearly measure and showcase the ROI of Herd. In order to do so, we need to understand what a conversion means to you.

Track conversions by calling a JS function

In order to track conversions in your site you can call this function set by the Herd pixel, e.g. each time any of your key buttons is pressed. Here is an example:

window.herd.trackConversion("my-swap-button")

For Typescript-based websites, we need to tell the compiler that we have set Herd in window object, plase add somewhere:

export {};

declare global {
  interface Window {
    herd: {
      trackConversion: (elementId?: string) => void;
    };
  }
}

We will start tracking all conversions done in your site and adding information to Herd's admin so you can contiuosly improve your campaigns based on real data, aligned to your goals.

Using Framer

1. Create an Override file called HerdConversions or whatever you prefer and add this code:

import { Override } from "framer"

declare global {
    interface Window {
        herd: {
            trackConversion: (elementId?: string) => void
        }
    }
}

export const handleConversion: Override = (props) => ({
    onClick: (event) => {
        console.debug("Saving conversion to Herd")

        try {
            // Call Herd's trackConversion function
            if (
                window.herd &&
                typeof window.herd.trackConversion === "function"
            ) {
                window.herd.trackConversion("YOUR-ID-TO-RECOGNIZE-LATER")
            } else {
                console.debug("Herd Pixel is not installed.")
            }
        } catch (error) {
            console.error(error)
        }

        // Invoke any existing onClick handler passed via props
        if (props.onClick) {
            props.onClick(event)
        }
    },
})

1. Select the button to be tracked, and in the sidebar add the override:

Publish changes and done 🎉

We are testing mutiple tracking mechanisms, like using class names and id's, on-chain tracking for address, among others. Please contact the team to provide your valuable feedback on this, we want to make it as smooth as possible for you.