🔢What is a Metric?

Ok. So campaigns are interesting but feels dead if we can only set predefined messages. That's why we introduce Metrics, which are customized variables choosen by you and aligned to your business and goals, but tracked by us, so you don't need to. Some examples may be:

• For a Lending Protocol: TVL

• For a Decentralized Social Network: How many publications were done

• For an NFT Collection: How many mints

Herd allows you to track previously defined metrics and create new ones by simply choosing event's topics/data from your deployed smart contracts.