🤔Why Herd

Social proof drives trust and conversions by showing people that others are engaging with your product. Platforms like Booking.com display how many users are viewing or booking properties, creating urgency and boosting conversions. Rappi highlights user reviews to build credibility and help users make informed decisions.

Studies show 88% of consumers trust online reviews as much as personal recommendations (Optinmonster). A CRO blog from Neil Patel revealed that adding social proof can increase conversions by up to 15%. If you're not leveraging it, you're leaving growth on the table.